The concept of guanxi (i.e., a close and pervasive interpersonal relationship) has received little attention in the literature on online marketplaces, perhaps due to their impersonal nature. However, we propose that computer-mediated communication (CMC) technologies can mimic traditional interactive face-to-face communications, thus enabling a form of guanxi in online marketplaces. Extending the literature on traditional guanxi, we herein introduce the concept of swift guanxi, conceptualized as the buyer’s perception of a swiftly formed interpersonal relationship with a seller, which consists of mutual understanding, reciprocal favors, and relationship harmony.
Canonical action research (CAR) aims to address real-world problems and improve organizational performance by combining scholarly observations with practical interventions. However, efforts to conduct CAR have revealed challenges that reflect a significant research-practice gap. We examine these challenges by revisiting the process, principles, and criteria of CAR developed earlier. The specific roles of two different types of theory in the cyclical action research process are considered. A project undertaken in two public relations firms illustrates how our methodological revision improves the rigor and quality of CAR. This article contributes both a significantly enhanced action research method, with detailed guidelines and suggestions that emphasize the roles of focal and instrumental theories, and an emerging theory of knowledge sharing that incorporates key elements of Chinese management and culture.